- Shorten web addresses for emails, forum posts, blogs etc. which cannot handle long URLs and might wrap them, making them unclickable
- Hide the real URLs of affiliate links from visitors to your site
- Clean up bookmarks for social bookmarking sites or sites with low character limits like Twitter
- Advance Tools, side bar bookmarklet, developer tools.
- Good to build traffic
users can see in their accounts advanced statistics of generated URLs (long url, short url, reference page where you clicked on a short url, number of total hits, unique visitors - calculated based on cookies, IP, hostname, date and exact time of click, browser, operating system, etc ...)