Abercrombie and Fitch clothes are not complete without the classic
Abercrombie and Fitch clothes are not complete without the classic scarves for all times. They're ideal for those winter season times as well as evenings. Belts can be found in varied designs to match your perfect pair of jeans or shorts. Unique bags, lovely handbags for the ladies sand rubber flip flops are in their collection. Leggings for the trendy lady are here in their colors and something should be able to pick a perfect pair. Also in the Abercrombie and Fitch clothes assortment are rompers, A&F crops and pants. Additionally they concentrate in knit tanks and camis that provide a snug wear. A&F tees as well as A&F flagship can be obtained.
You probably didn't know it, but Abercrombie København cares a lot about communities, their associates and global worldwide problems (such as cancer, etc.). Yes, you must think "You are talking about sad things". Sad yes, but now you can say that Abercrombie & Fitch is cooler than you once though! Because cool is not only fun, but about also taking caring and contributing to solutions for worldwide and local issues by taking Initiatives.
And yes, the company is showing is commitment through monetary donations and volunteer work. As the company expands internationally, the efforts do not stop. You probably remember the Haitian earthquake in January 2010, and the Japanese earthquake and tsunami in March 2011? Both affected millions of people, and also associates and associates families (Abercrombie and Fitch is in Japan, as we should know). The Company raised money and gave assistance to help in the relief and aid for the rebuilding of those countries.
And this could be another success story if there weren't quite a few lawsuits that have been filed against the company due to discriminatory practices and ethical problems during the last 8 years. Here are some examples of how Abercrombie and Fitch Denmark brand management led to bad publicity and a highly controverted image: the company stores were employing only white, young and good looking sales people. The 50+ years old pilot of a private jet company hired by the A&F CEO was fired and a younger, more brand-alike, took (over) his place…pure coincidence? Their image magazine promoted ostensibly nude young people and drink recipes. And the brand sells push-up bathing suit for 7-years-old girls.
An even lesser known fact is that each year (for the past 11 years), the campus holds its annual Abercrombie and Fitch København Challenge, which is a 5K and bike race that aims to raise $1 million for the James Cancer Hospital and Solove Research Institute. Friends of mine (Laura, Ryan, and Bryan) all work at the home office and invited me to come out and run! I of course accepted the challenge, knowing that my entry fee would go toward a good cause, and that I would get to do yet ANOTHER 5K (don't mind the fact that I had just days before ran the Warrior Dash and in two days would ride in the Akron STOMP Bike Ride).
So, what does all this look like? It looks like social media, which is almost inherently interpretive and co-creative. It looks like Occupy Wall Street, which was radically decentralized and subjective but still managed to become a permanent part of our cultural colloquial. It looks like cloud computing. It looks like an Andy Warhol painting. It looks deconstructed and raw. It looks like the kind of art that seems absolutely nonsensical until you think about it, interpret it and read into it. What used to be called negative space is now referred to as room for exploration – and Millennials are the explorers. What used to be called imperfect is now said to be evolving – and Millennials are guiding its growth. What used to be called amorphous is now called a shape with infinite possibilities – and Millennials are the architects. Indeed, JRR Tolkein said it best when he wrote: not all who wander are lost – and Millennials are wandering, but they're not lost. And, what they don't want is for a brand like Abercrombie & Fitch to tell them what they should look like, how they should act or who they should be.
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