Holii to embed Indian motifs into its couture range
After creating clutter-breaking ethnic designs and motifs in handbags, Holii, the joint venture between Future Group and Hidesign, is all geared up to attract consumers with its couture range.
To be introduced by September, the apparel range will largely translate ethnic Indian motifs into contemporary top wear for women. The range will broadly include T-shirts, kurtis and kurtas to begin with.
is a natural Shenbj2504 extension for our brand. We started by filling the gap for accessories and now the business has grown. Handbag is a high vanity product and we hit success with our ethnic Indian range. We want to translate the same into our apparel range, Ms Ashni Biyani, Director, Future Group said.
She said the range will be created using Hidesign's creative expertise. are still working on the suppliers and manufacturers but we should be ready before the festival season begins. These products sell retail from Rs 700 onwards, with bags costing louis vuitton handbags outlet more than Rs 1,800.
Speaking about the company's expansion, Ms Biyani said Holii, louis vuitton outlet store which has 11 exclusive stores, will increase store count to 18 by the end of this fiscal. The company also sells through shop-in-shops across 60 locations. It also exports to the European market, chiefly Germany, and Jamaica, Dubai, and South Africa. Ms Biyani said the company gucci handbags outlet is also revamping its store design and logo. Holii has roped in Icelandic visual artist replica louis vuitton luggage and architect, Mr Gudjon Bjarnason, to change the look and feel of the stores.
Last year, Future Ventures India had made an additional investment in Holii by subscribing to one lakh equity shares gucci outlet of Rs 10 each at premium of Rs 190 per equity share. Holii grew by 60 per cent last year and is now a Rs 20-crore brand.