Nike running shoes are sold at many sports retail department stores across the country, also being placed in sporting catalogs. Runners Secret Workout Magazine, a sporting magazine that sells a vast majority of running shoes, had an ad for Nike's new running shoes. Runners Secret Workout dedicated an entire page of their catalog for an ad that promoted the new shoe that just hit the market. While the shoes are expensive the ad shows no price range of the shoes. The ad shows the shoes floating in mid air while under the spotlightlight, seemingly lighter than air. The fact that the shoes are very lightweight was one of Nike's highest selling points. The backround of the ad is Black while the spotlight is drawn down on the shoe. This could symbolize that this shoe is better than any other, that this shoe is above all the rest and there isn't another pair out on the market that should share the spotlight. The text on the advertisment reads, "Free Run ".