In recent years, online music has been retooled and more tightly controlled in an attempt to ensure that people get their fair share of the music profits pie. Apple and its online megastore iTunes have led the pack. The mere mention of the now-revamped service "Napster" is enough to send a shiver up the spine of many a record executive. Likewise, pirated content on the Web is a major thorn in the side of today's entertainment industry. Legal efforts from the Recording Industry Association of America and the Federal Communications Commission have shut down major pirating Web sites. Then, the advent of the iPod in 2001 introduced a potential new way to illegally share music. For the iPod and especially iTunes to succeed, the company had to reassure content providers that their property would be safe. There's a reason why every new iPod comes labeled with the commandment the stealing music is wrong. That's also why the road between iTunes and the iPod is (at least in theory) nikefreeshoenz a one-way street. You can load up your iPod with new music from iTunes till the cows come home. And Apple realizes that accidents happen. Hard drives crash. Computers end up at the bottom of swimming pools, in the hands of thieves or in deserted hotel rooms thousands of miles from home.