1993 It all about Sneakers
This era of basketball-shoe history was all about one man. Michael Jordan was not only an incredibly successful basketball player, he was also-and still is-a marketing machine. It all started back in 1984 when Jordan showed up at an All-Star game wearing his own signature shoes. His Air Jordan I's were considered a breakthrough in shoe design, despite the fact that they initially cost him a fine for every game they were worn because of their bright colors, which did not conform to the colors of his team. Reebok also made a splash in the industry in 1989 by introducing a line of shoes called The Pump, which had a pump on the shoe's tongue that pushed air into the shoe.
1984: A rookie showed up at the All-Star game with his own signature warm-ups. His shoes cost him a fine every single game due to being colorful and to his team colors His sneaker commercial had a big X on the shoe with the word BANNED. Talk about jump starting an Era.
Mid to late 1980 Adidas Ewing Rivalry The EWINGS - Patrick has always lived jordan retro 5 under Michael shadows. His shoes were no exception. Despite the success in the Adidas Ewing Rivalry, Ewing went on his own to produce The EWINGS.
1988: Ewing wasn the only one thinking his own shoe company. Jordan reportedly thought the same thing. The rumor in was that Michael was going to jump ship from the Swoosh. Nike brought Tinker Hatfield to the rescue by designing the Air Jordan III to jordan retro shoes convince Mike to stay. Once Mike saw the III the rest was history. The shoes went down to this day as arguably the greatest Air Jordan ever.
1989-1990: The Original Pump. The war for basketball market share between Reebok and Nike in the late 80 and early 90 was heating up. Reebok struck back against Air by releasing The Pump. The innovative technology allowed air to be pumped into the shoe by pressing repeatedly on an orange basketball (and later with InstaPump). Think Nike wasn concerned? They introduced their own pump The Air Pressure but with no success.
1990-1993: Air Jordans dominated the scene. Everyone wanted the latest pair nike air jordan retro as they represented the pinnacle of basketball shoes. From the black shoe hysteria of the Bulls Playoff run; to the clear soles reflective tongue V to Mars Blackman and Gota Be Da Shoes to Bugs Bunny; the sneaker scene was all about the Air Jordan. The mystic behind the legend and the icon not only conquered market share but also went global after the Barcelona games.
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