Here is a list of important rules to consider while building a business web site that accurately reflects your company's products and interests which will keep your visitors long enough to become paying customers.
Keep it simple: An important key to build a business website is to keep it simple. The website should be simple enough for a child to navigate. Avoid the elaborate flash menus and multi-tiered drop down menus. Visitors will leave if they cannot quickly find what they are looking for. Make sure that your most important links are always visible - the links to your products and services.
Simplify Navigation: Visitors to a website should always know where they are on the website and how to get back to where they were. Often users will become immersed in their browsing and after reading through a material on the website they will want to go back to re-read important information. The user must be able to easily get back to find information, and more importantly navigate to the point where they can purchase a product, service, or click through a link.
Avoid Splash Pages: Splash pages are displayed as the website loads and usually have a command such as "enter site here". There are numerous disadvantages to using splash pages. These pages may not load for slow internet connections, may take too long to load, and are often not found by search engines. Users surfing the net may press the back button or head to the next display result rather than wait for these pages to load.
Avoid Audio: Typically, users are annoyed by a continuous loop of music while they browse through a website for information or to make a purchase. Often the music is so annoying that users quickly leave the website. If the audio is absolutely necessary allow website visitors mute and volume options.
To build a business website, web design firm s and developers must consider the purpose and needs of the average website user. Websites featuring simple and clean designs attract users, interest them in the site, and keep them at the site longer.