Google's "I'm Feeling Lucky" Button Costs Them $110 Million/Year
I was reading quite a good article the other day, that apparently, because the "I'm Feeling Lucky" button on Google skips all the ad placements on the SERP, that it in effect costs them $110 million per year in lost click-throughs. Their reasoning for keeping it in is as follows:
"It's possible to become too dry, too corporate, too much about making money. I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here," Google exec Marissa Mayer explained, or at least tried to.
Which to me sounds perfectly reasonable! I think I would do the same. I must admit though that I've very rarely used the "I'm Feeling Lucky" button. Although when I type "g <my keywords>" into the Opera address bar, that often uses the I'm feeling lucky approach and takes me to the first site that it finds.
The man who comes back through the Door in the Wall will never be quite the same as the man who went out.