The favorite brand Tiffany and Co UK. company, famous for its platinum and diamond jewellery, currently has three smaller outlets in the French capital, but plans to open the new 10,000 square feet store in 2014.

New York jewellers Tiffany & Co. said Tuesday that it plans to open a new European flagship store in Paris. The 10,000-square-foot, multi-level store will be located at 62, Avenue des Champs Elysées and is expected to open in 2014.

"This is a significant development and sales opportunity for Tiffany and Co. While we have been successful in operating three smaller stores in Paris, establishing this store on the Champs Elysées will be the ultimate symbol of Tiffany as a truly global luxury brand," said Frederic Cumenal, executive vice president, Tiffany & Co. "This is a preeminent location that firmly places Tiffany & Co. on an international stage, in the heart of a city where people from all over the world come to visit and shop."

The luxury retailer said the opening on the Champs Elysées will mark a new milestone in Tiffany’s connection to Paris which began in 1850 when the company established its first store. At the Paris World’s Fair in 1867, Tiffany & Co. became the first American firm to win an award for the excellence of its silverware. In 1999, Tiffany and Co Outlet returned to Paris with a store on rue de la Paix.
In March, the owner of the rue de la Paix building that housed Tiffany’s Paris store, placed the property for sale.

Recently it unveiled platinum and diamond jewellery that it claims "goes to the heart of Valentine's Day".

Chief among these is the Tiffany Sale Soleste collection, which includes a pendant and ring, both with a cushion-cut white diamond, bordered with white diamonds in platinum and pink diamonds in 18-carat rose gold.

The Tiffany UK ring with a 4.47-carat pear-shaped fancy pink diamond surrounded by round white diamonds in a platinum setting is priced at $2 million.