Jordan Son Of Low release on www.jordansonoflow.com
In the history of the shoe marketing, no other basketball shoe has been able to change the face of the business quite like the Air Jordan shoes have. Word on the wire is that in homage towards the Michael Jordan/Air Jordan shoe endowment, they would only produce 23 versions of the Air Jordan shoe to pay special recognition and appreciation to Mike himself.
So when Nike finally released the 23rd rendition, it was definitely anticipated that it would be as faddish and notorious as its Air Jordan descendants. The newest addition did not disappoint both its makers and consumers with how much of a crowd pleaser it actually turned out to be. The shoe's color way was done as an added tribute to Mike's new business venture, hobby, and passion Air Jordan Motorsports.
This smooth design and of course link to Mike's ever famous jersey number 23 assured its place in the Air Jordan shoe line up. Upon first impression the sneaker boasts what could be considered a pro motorsport look. The graphics on this particular Air Jordan shoe were not exactly captivating at first, but they grew on the more hardcore Air Jordan shoe fans in no time at all.
This Air Jordan son fo mars low shoe was also the first shoe produced and released under its "Considered" ethos, which is Nike's goal to help minimize waste and whenever viable use environmentally friendly paraphernalia.
The Jordan son of low was released to the public in three intervals starting in January and ending in February of 2009. The first round issued was limited edition Air Jordan shoe that was to be sent out to only twenty three retailers, this shoe was to be sold for $230.00. The finishing play for this sneaker's launch was when Nike took it national, making it available to consumers for a mere $185.00 per pair. All year we had heard rumors that the Jordan son of low would be the end in the numbered line of Air Jordan shoes, and now it seems, that this is actually the truth.