Yeah, that's right Alan - I didn't mean pay-to-see articles - that would be suicide for this type of site.
The benefits I reckon would be a) helping talkphp (money = investment in talkphp = better site for us lot) and b) hopefully paying members threads may not get lost in the squillions of other threads so easily (as owners of talkphp, may try to keep an eye out for those members threads who are 'helping' talkphp a little more) that will encourage them to pay the next year and the year after and the year after etc etc. In turn those paying members due to the help they get are more likely to stick around and help the non-paying members, which should help towards making them like talkphp just as much and want to contribute to :D
With regards to ad clicks - they will be getting clicked, maybe not by us regulars but by people searching for something and getting here for the first time. The ad-revenue share was just an idea.... It's mostly an incentive to get more articles here > which will mean talkphp gets bigger and better than it would have been
without those articles. Again it's an admin decision
Life is based on a reward scheme - we do something for the reward or response we get. Some of us do things to help others as that makes
us feel good, some of us do things for money, some of use doing things because we are bored (and need to kill some time) some of us do things for acclaim etc etc
Just my thoughts :)