According to isabel marant sneaker experts, the above strategy is the most of the cheap shoe store business management. "1/3 of our shoe store brand is familiar to consumers, the price is only slightly lower than the other malls; nearly 2/3 had never appeared in the domestic market from foreign to domestic sales, the brand." Beijing cheap shoe store official said, in cooperation with more than 100 manufacturers, more than 40 of the past has never been in the domestic sales of goods. A Wenzhou shoe boss told reporters, their shoes are sold in Europe, plus the price of freight, duties, but two or three hundred dollars, but in the country, the same quality shoes at least four or five hundred. Comeback in the domestic market, we should have a big price advantage. "

But in isabel marant boots the eyes of the marketing department of the Beijing Technology and Business University, Professor Li Fu channels is not the only factor that cause shoe prices artificially high. "If consumers only willing to buy brand shoes brand consumer awareness day unabated, the high price of the shoes on the day is difficult to shake." She said, is to see the domestic consumers of this mentality, some of the big brands to hesitate a large amount of money with advertising to establish a brand image. "This cost, enterprises will inevitably be counted."

Her greater concern is that foreign trade shoes once to return to the domestic market, whether in order to open up the situation quickly, and to regain the road of brand shoes. "If so, even if all of the foreign trade shoe factory back to the domestic market, it is difficult to change the status quo unless the day, consumers have a pair of shoes to buy socks like mentality isabel marant shoes."