EDIT: Then again, I just realized that if the app was not built by you, you will need to rewrite the linking structure for the site. As all links will still point to the nasty link. Most CMS software supports seo friendly linking, either out of the box or through a plugin.
__________________ Jason Corradino
Applications Developer, Interactive Support - Tribune Technology
J2EE Development, Script Tinkering - Develop, Support, and Maintain Tribune websites.