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xperience · 12-10-2007, 04:29 PM

Quote:

Originally Posted by SusanVette

From a different perspective, I have a client who spends thru me about $15,000 a MONTH on a pay-per-click program with Google. They did this for about 15 months. Only recently, when they could no longer afford it, they cut it way down to $5k a month. Their rankings fell WAY down to the 5th page and beyond. Is that Google's way of forcing you to pay them $15k a month OR ELSE? I'm not to sure which way I'm thinking about Google. I used to think they were the best, but so sure any more. It is now all about the money, I'm afraid.

I personally don't think it's exactly Google's fault that the price of ppc is so high. I think the fact that companies just get so competitive with each other that they'll pay anything to be first (since for most companies ppc gets a good percentage of their traffic). I am sure Google is and was quite aware of this when they wrote of the business plan for ppc, but I do not believe the blame can go to Google for this. Just my opinion !