11-28-2007, 03:03 AM
|
#1 (permalink)
|
|
La Vida es Sueño
Join Date: Sep 2007
Location: Oldham
Posts: 2,280
Thanks: 90
|
Google's "I'm Feeling Lucky" Button Costs Them $110 Million/Year
I was reading quite a good article the other day, that apparently, because the "I'm Feeling Lucky" button on Google skips all the ad placements on the SERP, that it in effect costs them $110 million per year in lost click-throughs. Their reasoning for keeping it in is as follows:
Quote:
|
"It's possible to become too dry, too corporate, too much about making money. I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here," Google exec Marissa Mayer explained, or at least tried to.
|
Which to me sounds perfectly reasonable! I think I would do the same. I must admit though that I've very rarely used the "I'm Feeling Lucky" button. Although when I type "g <my keywords>" into the Opera address bar, that often uses the I'm feeling lucky approach and takes me to the first site that it finds.
__________________
The man who comes back through the Door in the Wall will never be quite the same as the man who went out.
|
|
|