There's an economic concept known as a positional good in which an
object is only valued by the possessor because it's not possessed by
others. The term was coined in 1976 by economist Fred Hirsch to replace
the more colloquial, but less precise "neener-neener". -Sheldon Cooper


On that subject, I'm gonna grab a slice of Giordano's Chicago style pizza (better than cookies any day).

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