The video made me laugh out loud, which is unusual for Google videos. The biggest tips that a G engineer could think of, to make a video about, were replacing double quotes with single quotes and using echo rather than print. Oh come on!

The web page with more details is not much more helpful either, essentially covering very basic "good practices" Edit: which isn't a bad thing! Does anyone know if this is something new that will be expanded upon or if this is all that G will publish on the subject?