hi,

there are a few things you would do in order to make your site popular, if by launch you mean gain hits then would you would do is

first, add keywords in the meta data of your pages and descriptions
second, go to wc3's site and validate your xhtml and css and fix the errors that come up.

third use urlrewrite if your not using it

search engines look for all these things because it makes your site easier to index or something like that, go to a book store and get an SEO book or look for googles seo manual, they have provided the techniques u need to use on your site to get more hits. there are about a thousand of them :)

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