I am learning stuff like this at school, but the general strategic plan would be to advertise yourself (spend about 100 dollars or what ever) and make sure your project is going to held up against the competition. Posting stuff on forums, adding your site on Google, come up with good meta-tags and more will help you increase the popularity as well. Make sure you advertise your site on a lot of sites as well. When your site URL pops up on more then 10 websites, your rank on Google will start to rise.

For the rest, I advise you to ask a marketing consultant.

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